Statement on the JD Sports Fashion PLC Sponsorship
Bury Football Club and JD Sports Fashion PLC have mutually agreed to amend the terms of their long-term relationship, which both organisations value greatly.
Consequently, the stadium naming rights and front of shirt sponsorship agreements have now ended and will instead be replaced with a new commercial partnership.
Although this has meant the shirt and naming rights sponsorships finishing earlier than originally announced, it has allowed Bury to secure their biggest-ever front of shirt sponsorship deal with The Village Hotels group, and has also allowed the Club to commence discussions with a number of interested parties in becoming the new stadium naming rights partner, with a significant uplift in revenues anticipated from a new deal. At the same time, it has enabled JD Sports and Bury FC to agree a new mutually beneficial relationship going forwards.
Bury FC Chief Executive Officer, Glenn Thomas added, “The naming rights deal with JD Sports, together with the shirt sponsorship was absolutely ground breaking and of fundamental importance both in terms of revenue for the Club and because it greatly enhanced our commercial reputation in the football marketplace. I would like to thank Peter Cowgill and JD Sports for their previous sponsorship and for their future commitment to continuing a long and successful relationship with Bury FC”
JD Sports Fashion Peter Cowgill added, “We are pleased to have supported Bury Football Club during the successful period of its development and look forward to a continuing relationship for the mutual benefit of both parties”