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Commercial

Partnership Success

4 November 2015

Partnership scheme proving to be a success!

After the success of our growing partnership scheme, Bury Football Club is now being recognised for having this modern marketing strategy for ensuring partners get the maximum return for their sponsorship investments. After fantastic feedback from managers from opposing teams, international brands, and testimonials from our official partners we find that Bury FC and our exclusive network is the new modern way to market your business in football.

2 years ago, we developed a partnership scheme which saw almost a 100% retention rate and meant that our network of official partners were able to successfully create maximum exposure over the club platforms and engage with corporate sponsors. Our 48 official partners meet here at the stadium for our monthly luncheon to build working business relationships and have seen the benefits of steering away from generic sponsorship and advertising. Our analytical approach to marketing campaigns has meant that businesses sponsoring at Bury FC are guaranteed a return for their investment on introductions alone as well as having a monthly analytical review to monitor each campaign.

In keeping with our Official partnership network, only one business per sector is accepted, providing exclusivity to each business. We are able to work together on fantastic offers and discounts for the fans, staff and players throughout the season.

Partnership Manager Cherrelle Slater added ‘Our partnership scheme is rapidly becoming one of the biggest business hubs for both local and national businesses and the growth of our network has grown substantially this year mainly through recommendations. We keep up to date with our partners throughout each month in order to ensure we are making vital introductions and marketing decisions but most importantly understanding our partners businesses. We have formed a great working relationship and friendship with our official partners and our partners have first refusal to be a club supplier. We firmly believe in the modern power of networking and our monthly analytical reviews continue to prove this’

We want to say thank you to our official Finance Partners at Excel-a-Rate for their testimonial:

’Since the inception of the Premiership, football appears to have become elitist and out of reach for the ‘working man’. Local football clubs such as Bury provide a less corporate and more attainable product for the ‘man in the street’.

Their partnership network of local businesses adds to the community feel of the club and enables the partners to meet informally and assist each other with their business needs. The scheme not only adds an important revenue stream but increases the profile of the club within the local community.

Networking is an important tool to business growth but too many groups end up being the same whereas the Bury FC network is more focussed. With the advertising provided via ground, programme and website adverts, those local companies also reach potential customers they wouldn’t otherwise have managed to connect with.

It is a great talking point when with customers and introducers alike and has already raised the profile of our own website and LinkedIn page along with getting the most views and comments of anything I have put on my personal LinkedIn page.
Excel-A-Rate Business Services has only been a partner for a month but has already received Asset Finance enquiries that wouldn’t otherwise have been seen which prove the value of the partnership network.’

Contact our Commercial Team today by calling 0871 221 1885 (Option 2)

Email: cherrelle.slater@buryfc.co.uk or daniel.bowerbank@buryfc.co.uk

Visit our new look Commercial Website by clicking here.


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