JD agree ground-breaking community sports sponsorship deal with Bury FC
Bury Football Club and JD have extended their long-term relationship by agreeing a revolutionary new partnership which will see the Bury-based sports fashion group become the first naming rights partner of the Club’s Community Trust.
In addition to substantial in-stadia branding, the Undisputed King of Trainers will be closely affiliated with Bury FC’s highly-praised community arm, with the JD logo featured on all of the Trust’s staff clothing and literature, endorsing the relationship which will enable the Club’s charitable arm to extend their valuable work into more schools in the Bury area.
JD Sports Fashion PLC’s Executive Chairman, Peter Cowgill, is delighted with the new deal:
“We are extremely proud of our Bury roots ever since the JD story started here well over 30 years ago, and so we have always felt that it is entirely fitting to be partnering with one of the town’s most famous organisations in Bury FC. I am personally delighted that as an extension of our relationship, for the first time we will now be working closely with the Club’s Community Trust as part of our commitment to the town. The Football Club may get the headlines, but I believe the work which the Trust does to inspire kids in local schools deserves greater acknowledgement and we are very pleased to be supporting these invaluable activities”
Mike Morris, CEO of the Bury FC Community Trust added:-
"Successful sponsorships in any sport are always founded on very strong relationships and we are extremely proud of the close ties that Bury FC have had with JD Sports over many years.
It is particularly fitting that, with their headquarters being in Bury, JD has chosen to assist our work in local community by affiliating with the Bury FC Community Trust and we are extremely grateful for their long-term support for the Club"
For information on the Community Trust visit the NEW website www.BuryFC-TheTrust.co.uk
For information on JD Sports Fashion plc visit www.jdplc.com